ANA
ANA is the first global multidisciplinary Applied Neuroscience Association.
I have worked with this company for almost 3 years now and have completed many projects for them, all of which have followed the same guidelines, brand identity and purpose behind them. This company relates to my interest in accessibility because it also aims to improve peoples lives in new ways that could make a massive difference.
Research Insights
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The ANA platform is an enabler for members to create opportunities for collaboration, shared thinking and learning on research projects and events, fostering community in the acceleration of neuroscience research to practice.
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ANA has 9 areas of interest, neuroscience for: educators, organisations, health professionals, brain, body & mental health, technology, food, parents, behavioural change and researchers.
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ANA has a brand design of black, white and gold for their business so following this is important so that what is designed works with what the business already looks like.
The idea behind designing ANA’s business cards is to make them look simple and not overwhelming.
Quite often business cards can have too much information on them when all they are meant for is a quick glance over. So when designing the business cards I thought about the minimal amount of information that could be added whilst still getting the information they wanted across.
The idea
The designs
The final design showed their main colours on the front and back so that when they are looked at it shows who the business is clearly.
The font used is clear and readable so that people can easily find the information they are looking for.
ANA wanted to include a lot of information on this business card so I managed to get it down to very little and introduces a QR code with links to the further information so that if people were really interested they could take that extra step themselves.