Syper
Syper Education specialises in neurodivergent tuition, with people aged 17-20 tutoring students aged 6-16 years old.
This project was one of the first designing projects I ever took part in because it related closely to my beliefs in accesibility and inclusion. It also allowed me to look into neurodiversities more and really start to understand why it is so important that they are catered for, especially in education.
Research Insights
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2/10 people are neurodiverse and normal education do not always cater to towards the strengths of these student.
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Quality education is not something that has been ached in the UK, especially for students with neurodiversities as they are being left behimd.
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Statistical research shows that around 23% of people pay in the UK for a tutor but 35% would consider it. This is because people don’t know if they can rust tutors, will they actually be worth their money?
The idea for Syper’s social media is for the company to gain more clients and also hear from them about what they could do to improve.
With Syper being aimed at neurodiverse students it is a good idea for them to have a social media presence as it shows they are a more trustworthy company but also one that is all about personal relationships with their clients. This is because students and parents can react with or easily talk to Syper.
The idea
Social media posts designs
The design for Syper had to follow a strict company which related to their brand. This is so that the company was recognisable.
The layout and design of each post had to be easy and well thought through so that it got the information across easily. Hierarchy of text made this easy, I would put the most important information in bold or near the top/ middle where users would first look.